We Are Keyhole

Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives

Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.

Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.

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We made Keyhole to solve our biggest social media pain-point: Tracking Twitter and Instagram conversations is too difficult, in terms of both data collection and presentation.

Turns out, a lot of other people felt the same.

Now, we’re focused on continuously improving how Keyhole tracks keywords and hashtags. We also make account reporting tools to help businesses analyze brand and competitor social profiles.

Extreme Venture Partners funds us.


Saif Ajani

Saif Ajani

The business strategy lead, Saif has guided the development of Keyhole into a tool trusted by social media professionals throughout the world.

After a pivot from another venture, Saif focused his efforts on hashtag analytics. He secured thousands of businesses — from Fortune 500 companies such as Verizon and Amazon to fast-growing startups such as Uber — as clients that rely on our platforms every day.

Raised in Toronto, he earned his Bachelor of Math degree in Computer Science at the University of Waterloo. He completed his Master of Business Administration degree at Cornell University, specializing in entrepreneurship and strategy.

Minaz Abdulla

Minaz Abdulla

The lead software developer, Minaz has built Keyhole into what it is today.

He and business partner Saif Ajani experimented with startup ideas before founding Assetize, a marketplace to buy and sell Twitter accounts, in 2009. Twitter wasn’t thrilled with Assetize’s success, but it would go on to become Keyhole’s parent company in 2013.

Raised in Ottawa, he earned Bachelor and Master of Electrical Engineering degrees from the University of Waterloo.